AVMS realizes superlative media technology show for Krones AG at Drinktec 2025

At Drinktec 2025 in Munich, AVMS GmbH, together with its long-standing premium partner mac brand spaces, realized the largest exhibition stand of the entire trade fair for the exhibitor Krones AG – a media technology show that set new standards. With innovative LED technology, interactive installations and spectacular visual effects, the entire exhibition hall B6 and parts of hall C6 were transformed into a world of experience.

Drinktec - the world's leading trade fair for the beverage and liquid food industry

Drinktec is the world’s leading trade fair for the beverage and liquid food industry. It takes place every four years at the exhibition center in Munich and is regarded as the central meeting place for manufacturers, suppliers, developers and visionaries in the industry. With over 1,700 exhibitors from 80 countries and around 50,000 trade visitors, the trade fair offers a platform for innovation, networking and business initiation at the highest level.

The trade fair covers the entire value chain – from raw material processing, process technology, filling and packaging to logistics and marketing. The key themes for 2025 were: Circularity & Resource Management, Data2Value, Lifestyle & Health.

Krones AG - Technology leader with visions for the future of modern line systems

The exhibitor Krones AG, headquartered in Neutraubling, is a leading global supplier of machines and lines for the food and beverage industry. At Drinktec 2025, Krones presented an impressive portfolio under the motto “Solutions beyond tomorrow”:

  • Ingeniq – The line of the future: A fully automated, data-based line system for PET bottles that works with robotics and AI and offers maximum efficiency with minimum operating costs.
  • LinaFlex eSync: A new line of cans with 40% less space requirement and optimized maintenance.
  • Lavasonic HI: Ultrasonic bottle washer for glass containers.
  • Contipure AseptBloc Compact: Aseptic filling on an area of just 100 m².
  • PET-Line 4000: High-performance injection molding machine for ultra-light preforms.
  • Krones Forum: Over 40 live presentations on digitalization, sustainability and trends.

Krones’ stand extended over the entire Hall B6 and parts of Hall C6 – a total exhibition area of around 10,000 m².

AVMS - Media technology show in a class of its own enchants visitors to the trade fair stand with lasting effect

AVMS GmbH was commissioned by mac brand spaces, one of the most renowned trade fair construction agencies, to implement the media technology on the Krones trade fair stand. The result was a media technology show that was second to none:

Media technology in top form

  • Several huge LED walls with brilliant color display and high resolution.
  • Gigantic LED strips for dynamic visual effects along the walls.
  • LED walls for 3D applications, with curved modules in a round corner shape.
  • High-resolution LED wall for detailed presentations and product visualizations.
  • LED globe with double-sided LED rings.
  • Media servers and control systems for seamless integration of all content.
  • Live streaming technology for the Krones Forum and external viewers.
  • Huge projections with Panasonic high-performance projectors.

Interactive installations

  • Digital tree with 50 monitors as leaves on which content created by visitors was displayed – a symbol of networking and creativity.
  • Touch terminals and interactive kiosks for product information and live demos.
  • Synchronized light and sound control, which guided visitors through the Krones theme worlds.
  • Virtual binoculars for product presentations on the viewing platform.

Media technology show with international appeal

Krones’ stand at Drinktec 2025 was not only the largest at the trade fair, but also the most technically sophisticated. Thanks to the collaboration between mac brand spaces and AVMS, a media technology show was created that impressed visitors from all over the world and set standards for future trade fair appearances.

The combination of technological excellence, creative design and interactive elements made the stand a real experience – and AVMS a reliable partner for media technology at the highest level. It should also be noted that the entire media technology consisted of our own material.

Photos and videos: AVMS and Krones AG