Interactive design - present information playfully and remember it better
Nowadays, interactive design is finding its way more and more to trade fairs, events and permanent installations. The pure illustration of products or content is enriched by a new level of information, the interaction. AVMS has set up a specialized department in the Frankfurt office – the AVMS ID (Interactive Division) – to enrich your content interactively.
The child in the man provides playful interaction with our solutions and your content
People don’t want to buy big drills, people want big holes. Theodore Levitt describes in a single sentence why audio-visual techniques are an essential part of all professional communication. Emotions and actions instead of rigid exhibits and floods of diagrams without added value. Just interactive design from AVMS Germany GmbH, instead of a PowerPoint presentation.
Interactive design is a powerful tool to be successful at trade fairs.
It offers a unique opportunity to engage visitors, communicate information and build strong brand loyalty.
By using various technologies, companies can significantly improve their presence at trade fairs and increase their success.
Interactive systems communicate both with people and with each other in the Internet of Things(IoT). The user-friendliness in dealing with people and a target-oriented, intelligent processing of information have top priority. The overall goal is to progressively support human activities independently and imperceptibly.
Interactive design on exhibition stands offers a variety of benefits that help to attract, inform and inspire visitors.
Here are some of the key benefits:
1. higher visitor interaction:
- Active participation: Visitors are actively involved in the stand by interacting with touchscreens, games or other interactive elements.
- Longer dwell time: Interactive elements keep visitors at the stand for longer, as they remain curious and want to discover more.
- More attention: Interaction draws visitors’ attention more strongly to the product or service.
2. better communication of information:
- Visually appealing: Complex information can be conveyed in an entertaining and easy-to-understand way using animations, videos and interactive graphics.
- Personalization: Content can be adapted to the individual interests of the visitor in order to convey a more relevant message.
- Efficient knowledge transfer: visitors can obtain information at their own pace and clarify questions directly on the system.
3. stronger brand loyalty:
- Emotional connection: Interactive experiences create an emotional connection to the brand and are more memorable.
- Positive associations: A positive brand image is built up through positive experiences at the stand.
- Increased brand awareness: Interactive elements make the stand unforgettable and increase brand awareness.
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4. effective data collection:
- Lead generation: By collecting contact data, potential customers can be identified and targeted.
- Brand analysis: Visitor behavior can be analyzed to measure the effectiveness of the stand and optimize future marketing measures.
- Personalized communication: The collected data enables personalized follow-up and communication with visitors.
5. competitive advantage:
- Highlighting: Interactive elements make the stand unique and set it apart from the competition.
- Future-oriented: The use of modern technology shows that the company is innovative and has its finger on the pulse.
Examples of interactive systems on trade fair stands:
- Touchscreens: For product presentations, configurators and games
- Virtual reality: for immersive product demos and virtual tours
- Augmented reality: for visualizing products in real environments
- Quizzes and competitions: To increase visitor interaction
- Social media walls: to involve visitors in communication
Application examples for interactive design
Interactive design in Potsdam, Berlin, Hanover and Frankfurt is a home game for us - to your advantage!
Do you have any questions? Give us a call or send us a message!