Personalized visitor guidance at the trade fair stand increases intensity and effectiveness
A personalized visitor tour at the trade fair stand is a targeted and structured presentation of a company’s products or services, which is carried out by a trained employee, a manager or a smart app.
In contrast to visitors strolling freely through the trade fair stand, this creates an individual and interactive dialog between exhibitor and visitor.
Imagine you are invited by email to visit a trade fair. In it, you will receive a QR code for your smartphone, which you can use to register at the reception desk of the trade fair stand. Activate in the same way or via NFC.
Now you get your personal explanation or information video displayed at every station on the booth. You will be greeted everywhere with your name and can select the information you are interested in from a predefined menu. When the opportunity arises, you will be asked about your interests and preferences regarding products and services. Based on the information you provide, you will be given further information and tips.
After leaving the booth, you will receive an email summarizing your visit and providing you with the information you requested. These can be links to images, data sheets or videos. In this way, you will receive all information promptly after your visit to the trade fair in a compact and personalized form.
In summary: The interactive experience worlds show and explain the complex range of services of a company in a playful way. Visitors can activate the individual installations using their smartphone. The content is personalized to the visitor – the type of interaction is geared to the subject areas.
Smart methods replace visitors' smartphones at the trade fair stand
Visitors who do not use a smartphone will be handed a smartphone by a friendly colleague at the counter.by a friendly colleague a wristband with an integrated marker. This wristband then replaces the smartphone at the individual stations.
For the exhibitor, extensive information is available after the trade fair on which topics and products were of interest to the trade fair visitors. He can optimise his product and service range or even his next trade fair stand accordingly.
The individual stations can be equipped with further interactive functions. An interactive terminal check-in, objects that can be placed in different scenarios and thus tell the visitor multimedia stories as well as transparent screens that can be activated via gesture control in the virtual smart.HOME. The result is a cross-media staging that involves the visitor in the event through personalized, interactive presentations.
- The focus is on the needs and interests of the individual visitor.
- Complex products or services can be explained in detail.
- A trusting relationship is established through personal contact.
- Qualified interested parties can be identified and recruited for further discussions.
- Visitor tours can lead directly to the conclusion of transactions.