Spiral LED rotunda, truss construction and light staging for Paul Horn

AVMS set new standards in media technology for Paul Horn ‘s trade fair stand at EMO Hannover 2025. A spiral LED rotunda consisting of 180 INFiLED X2 modules, a 20×29 m black truss system and an impressive lighting installation with 90 LED floodlights were at the center of the stand set up by trade fair construction company Gielissen. The result: a trade fair presentation that delighted visitors and trade visitors alike and impressively showcased Paul Horn’s innovative strength.

Paul Horn at the EMO: Precision meets innovation

EMO Hannover is the world’s leading trade fair for metalworking and manufacturing technologies. It brings together the most important players in the industry and is renowned for its innovative strength and presentation of the latest technologies. Paul Horn, a leading international manufacturer of precision tools, traditionally uses EMO as a stage to present its latest developments and solutions for machining technology.

Paul Horn had set itself a clear goal for EMO 2025: The trade fair stand should not only showcase the company’s technical highlights, but also offer a visual experience that reflects the brand’s innovative strength and pioneering spirit. Together with AVMS, a stand concept was created that combined media technology, architecture and lighting design at the highest level.

The spiral LED rotunda is an innovation with INFiLED X2 modules as an LED spiral

The centerpiece of the trade fair stand was a spectacular LED rotunda in a spiral shape. A total of 180 INFiLED X2 modules were used for this installation. The special feature: the X2 modules offer flexible angle adjustment options so that even unusual, organic shapes such as a spiral can be realized.

A 20×29 m black truss system was installed to provide the perfect backdrop for the LED rotunda and other stand areas. This construction formed the backbone for the entire media technology and enabled the flexible, safe and aesthetically pleasing integration of light, sound and video.

Another highlight of the trade fair stand was the lighting installation with a total of 90 LED floodlights. These powerful floodlights provided uniform illumination of the stand area, set specific accents and supported the visual effect of the LED rotunda.

Technical details and advantages of the materials used

The LED rotunda: spiral-shaped innovation with INFiLED X2 modules

  • Modular design: The INFiLED X2 modules can be individually angled, enabling creative special shapes that would be almost impossible to implement with conventional LED systems.
  • Seamless image surface: Despite the complex geometry, a continuous, high-resolution image surface is created without visible transitions.
  • High brightness and color brilliance: The LED rotunda impresses with brilliant colors, strong contrasts and uniform illumination – even in difficult lighting conditions in the exhibition hall.
  • Dynamic content display: The snail-shaped rotunda was filled with specially coordinated animations, product videos and interactive elements that captivated visitors.

Creative added value:
The unusual shape of the rotunda not only attracted attention, but also enabled a completely new type of product presentation. Visitors were able to move around the installation and experience the content from different perspectives. The LED rotunda thus became the central attraction of the trade fair stand and the topic of conversation at EMO.

The black truss: 20×29 m construction for maximum flexibility

  • High load-bearing capacity: The truss system provided sufficient stability to safely support the heavy LED modules, the numerous LED floodlights and other equipment.
  • Flexible assembly: Thanks to the modular design, the individual components could be adapted precisely to the requirements of the stand design.
  • Elegant design: The black powder coating of the truss ensured a discreet, high-quality look that blended harmoniously into the overall appearance of the trade fair stand.
  • Fast assembly and dismantling: The experienced AVMS technicians ensured smooth assembly and dismantling – a decisive factor when trade fair schedules are tight.

Integration into the stand concept:
The truss system not only served as a technical basis, but was also integrated into the stand design. It framed the LED rotunda, structured the various presentation areas and enabled flexible positioning of the lighting and media technology.

Light staging with 90 LED floodlights: atmosphere and accents

  • Energy-efficient LED technology: The floodlights used offer high luminous efficacy with low power consumption and are therefore particularly sustainable.
  • Flexible control: Brightness, color and effects could be individually adjusted and adapted to the respective presentations via a central lighting control system.
  • Dynamic lighting scenes: The combination of static basic lighting and dynamic effects created a lively, inviting atmosphere that invited visitors to linger.
  • Accentuation of exhibits: Individual machines and tools from Paul Horn were specifically staged so that their technical details were shown to their best advantage.

Visitor experience:
The lighting design played a key role in directing visitors’ attention and clearly structuring the various areas of the exhibition stand. In combination with the LED rotunda and the truss system, a coherent overall concept was created that perfectly combined technology and design.

Project management and implementation: AVMS as a strong partner

The realization of such a complex trade fair stand requires not only technical know-how, but also experience, precision and teamwork. AVMS took over the complete planning, coordination and implementation of the media technology – from the initial idea to the final commissioning.

Services at a glance:

  • Consulting and conception: Development of an individual media technology concept in close coordination with Paul Horn and the stand builder.
  • Technical planning: selection of suitable LED modules, truss systems and lighting technology, creation of CAD plans and visualizations.
  • Logistics and assembly: On-time delivery, professional assembly and integration of all components.
  • Content management: Support with the creation and import of media content for the LED rotunda.
  • Operation and support: Support during the entire duration of the trade fair, rapid response to technical questions or customization requests.

Success factors:
The close cooperation of all those involved, the high flexibility of the AVMS team and the use of state-of-the-art technology were the basis for Paul Horn’s successful trade fair appearance at the EMO.

Media technology that sets standards

With the spiral-shaped LED rotunda, the large black truss and the impressive light installation, AVMS impressively demonstrated at EMO 2025 how modern media technology can take trade fair presentations to a new level. The Paul Horn trade fair stand designed by Gielissen was a crowd-puller and underlined the company’s innovative strength.

Photos and videos: AVMS