beMatrix Academy in vintage car factory with new exhibition and media technology and old cars

The beMatrix Academy is aimed at stand builders and advertising agencies who want to improve their knowledge of modular exhibition systems, digital signage solutions with LEDskin® and beTV and the use of modern textile printing. The Academy took place at the Oldtimerfabrik in Neu-Ulm and provided participants with practical experience in the construction of walls, doors and counters as well as the elegant integration of textile prints and AV technology such as LEDskin® modules and the beTV monitor. During the beCAD training course, the participants were able to see for themselves how easy it is to use when designing an exhibition stand. The subsequent generation of packing lists makes it easy to plan the parts.

The participants were also able to enjoy the beautiful exhibition of valuable and in some cases historic vehicles. The models parked by private owners can be admired and, if interested, some can also be purchased. The building also houses workshops for vehicle maintenance and wrapping, a motorcycle dealer, a boutique, an art dealer and a high-class restaurant.

During the breaks and at the café bar, there was plenty of opportunity for networking.