The use of a touch terminal with content kiosk on a trade fair stand informs visitors

A touch terminal as a content kiosk on an exhibition stand is a real asset. Visitors are actively involved in the trade fair presentation by interacting independently with the terminal. By customizing the content, you can respond to visitors’ interests and build a stronger connection. Detailed product information can be called up at the touch of a button, including images and videos.

Hardware and setup of customer content as well as graphic processing from a single source

A touch terminal is a versatile tool for increasing the attractiveness of an exhibition stand, strengthening customer loyalty and collecting valuable data. 

With the right configuration and the use of creative content, you can exploit the full potential of this tool.

Automechanika Liqui Moly Touchterminal mit Content Kiosk Einstiegsseite
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Automechanika Liqui Moly Touchterminal mit Content Kiosk Kategorieabfrage
Automechanika Liqui Moly Touchterminal mit Content Kiosk Produktabfrage

Advantages of interactive touch terminals at trade fairs, POI and POS

1. interactive customer approach:

  • Active participation: Visitors are actively involved in the trade fair presentation by interacting independently with the terminal.
  • Personalized experiences: By customizing content, you can cater to visitors’ interests and build a stronger connection.
  • Games and quizzes: Gamification elements make interaction with the terminal even more exciting and increase the time spent at the stand.

2. information transfer:

  • Product information: Detailed product information can be called up at the touch of a button, including images, videos and 360° views.
  • Data sheets: Technical data and other documents are available to visitors at all times.
  • Configurators: Interactive configurators enable visitors to put together products according to their individual wishes.

3. data acquisition:

  • Lead generation: By entering contact details, you can identify potential customers and use them for further marketing measures.
  • Customer feedback: Surveys and evaluation options make it possible to collect valuable feedback on product perception and the trade fair presentation.
  • Marketing data: The behaviour of visitors at the terminal can be analyzed in order to optimize future marketing activities.

4. image cultivation:

  • Modern appearance: touch terminals convey a modern and innovative image.
  • Professional presentation: Products and services can be presented professionally and attractively.
  • Memorable experience: An interactive terminal ensures a lasting experience and increases brand awareness.

5. increase in efficiency:

  • Relief for staff: By providing information at the terminal, the trade fair staff are relieved and can concentrate on personal discussions.
  • Automation of processes: Routine tasks such as issuing information material can be automated.
  • Product presentations: 3D models, videos, configurators
  • Databases: access to technical data sheets, case studies
  • Quizzes and games: Competitions, interactive product demos
  • Customer feedback: surveys, rating portals
  • E-commerce: direct orders at the stand
  • Flexible hardware variants from 8" to 65" or as an interactive touch table
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