Welcome to the home of adidas soccer - The European Championship 2024 at the Reichstag with superlatives

The meadow in front of the Reichstag became the heart of the 2024 European Football Championships! For over 30 days, Platz der Republik was transformed into a huge fan zone with live broadcasts of all matches, a colorful cultural program and the popular“Home of Adidas Football” stadium. An unforgettable experience for all soccer fans!

The adidas Fanzone at Platz der Republik was more than just a simple broadcasting site. With five large screens made of Fabulux Master plus 3.9mm LED modules, a temporary stadium, live music, workshops and numerous other activities, it offered an all-round successful program for soccer fans of all ages. The“Home of Adidas Football” stadium was the absolute highlight and offered space for up to 3,000 spectators. An event that will be remembered.

Fabulux LED modules passed the endurance test in wind and weather and conjured up great images on the stages.

Behind the scenes at adidas Football Home: ️ It was an incredible experience to be part of this great European Championship project. As a media technology service provider, we passionately installed and maintained five high-resolution outdoor LED walls at the Reichstag, in the arena and at the tower.

The video signal distribution was also in our hands. Kilometers of fiber optic lines, SDI and HDMI cables ensured the best picture quality for the enthusiastic fans.

Concerts with DJs and light shows provided entertainment during the breaks.

The Snapchat live videos were particularly fun. For this purpose, people from the audience were captured on camera and alienated, enhanced or embellished using Snapchat real-time image processing.

Together with act3, Production Office and kpm3 , we created an impressive media technology setup that made the UEFA EURO 2024 an unforgettable experience.

Photos: Michael Romacker, AVMS