Round LED walls with interactive tablet control attracted visitors to the IAA trade fair stand

At the IAA Transportation in Hanover, Goodyear used two round LED walls as eye-catchers. The extravagant media technology objects in the shape of two tires immediately caught the eye of trade fair visitors. The media content could be selected using interactive controls on a touch tablet. In addition, other interactive and media technology-supported applications and exhibits on the stand ensured that visitors’ need for information was satisfied.

Two fantastic round LED walls with interactive controls immediately caught the eye of visitors.

At the prestigious event, Goodyear presented its comprehensive all-in-one solution Goodyear Total Mobility. It has been developed to increase the efficiency and competitiveness of fleets and is designed to support fleets in pursuing their sustainability goals.

Visitors to the Goodyear stand will be able to experience the benefits of Goodyear Total Mobility first-hand. Through interactive screens and face-to-face interaction with Goodyear experts, visitors will learn how Goodyear solutions can help them improve the efficiency of their fleets while pursuing their sustainability goals.

Complementing its established solutions, Goodyear will showcase its recently launched Tires-as-a-Service offering. The subscription-based solution is designed to reduce the total cost of ownership for fleets.

The media technology task was to create an inviting scenario that would show visitors the advantages of Goodyear solutions in a simple way. For this purpose, two LED walls were installed on which an oversized tire passe-partout was built. Touchtablets on stands were used to create an attractive interactive control system for media playback.

It was a great pleasure to realize this project for our stand construction partner Schendel & Pawlaczyk.

Photos and video: AVMS

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Tagged Content Support, Interactive control, round LED walls