Focus on innovation: the media technology highlights at Light + Building
Light + Building is the global showcase for lighting and building technology. But beyond the exhibitors’ products, it is the way they are presented that sets standards. In the Frankfurt exhibition halls this year, architecture, lighting design and high-resolution media technology merged to create immersive brand experiences.
This report analyzes the technological trends and concrete case studies that define the state of the art of modern live communication.
Architectural LED design: The Design Plaza in Hall 3.1
The Design Plaza acted as a central hub for knowledge transfer and networking. In technical terms, the focus here was on the symbiosis of geometry and light.
The concept: a speaker stage that breaks away from classic rectangular shapes.
The implementation: A dynamic depth effect was achieved through the use of hexagon structures.
Light & atmosphere: Instead of pure illumination, an accentuated lighting design was used that emphasized the geometric shapes without weakening the contrasts of the digital presentation surfaces.
Technology focus: Integration of small-pixel LED modules in unconventional frame designs to ensure seamless optics.
- Several km of truss construction
- over 40 hoist motors
- approx. 40 LED floodlights
- approx. 50 LED spots
- Light control panels
- Audio system with loudspeakers, mixing consoles, power amplifiers and wireless microphones
- LED wall
- Playback via media player and server
- Set-up and dismantling by competent media technicians
- Support during the fair
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