beMatrix booth with LEDskin® modules enables an efficiently successful trade show appearance

LEDskin® modules were used to integrate a wide information and image strip easily and flush with the beMatrix frame system. The image strip displayed content in a timed loop.

Image strips with beMatrix LEDskin® at the trade fair stand of Agentur Fricke during Euroshop 2023

Agency head Karsten Fricke describes the trade show success as follows: “This year we presented ourselves at EuroShop with a much smaller stand area, but this turned out to be our best decision. Because it allowed us to show that an intelligent and smart solution without a lot of bells and whistles is enough to generate high-quality leads.

Without much effort, we presented at eye level and very quickly got into conversation with trade fair visitors from all cultures. We received consistently positive feedback for our direct approach to visitors at the aisle and the reduced stand concept.

We are immensely pleased with such direct feedback and it shows us that the trade show of the future must take precisely this path: Well thought-out concepts intelligently combine different media without losing focus on the core objective.”

Photos and video: Fricke Agency