Full throttle for your trade fair success: the interactive racing game with smartphone control

At a trade fair, you often only have a few seconds to grab a visitor’s attention. Static images and endless PowerPoint loops are often no longer enough. What you need is a real “stopper” – an action that draws people from the aisle directly to your stand.

With the new interactive racing game from AVMS, you can bring exactly this dynamic to your LED wall or display. The principle is extremely simple, which is precisely why it is so effective: your visitors scan a QR code and use their own smartphone to steer a vehicle along a three-lane highway. The aim: collect parcels, avoid obstacles and beat the high score. The result for you: enthusiastic visitors, a long dwell time and valuable leads.

Gamification Next Level: How to playfully win customers and anchor brand messages

The game principle: simple, captivating, effective The barrier to entry for interactive applications at events is often too high.

Nobody wants to download an app or go through a complicated registration process just to play for a short time. Our racing game therefore relies on the “Zero Friction” strategy: a dynamic QR code on the large screen invites visitors. A quick scan with a cell phone camera is all it takes to open the controller in the smartphone’s browser. No installation is necessary.

The game itself is intuitive: a vehicle drives along a three-lane highway. The player changes lanes by simply swiping or tapping on the smartphone. Other cars have to be avoided and parcels have to be collected. The longer the player lasts and the more packages they collect, the higher their score. This simplicity ensures that everyone – from CEOs to trainees – can join in straight away.

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Branding: Your game, your brand A game is good, a branded game is a marketing tool. The AVMS racing game can be visually adapted to your corporate design.

The vehicle: Let the players drive not just any car, but your product, your delivery van or a vehicle in your company colors.
The parcels: What should be collected? Are they parcels that stand for your logistics expertise? Or are they symbols of your services? We adapt the “collectibles” to your message.
The environment: The background and logos on the course can also reflect your brand. In this way, you can playfully anchor your brand in the players’ subconscious while they are having fun.

The crowd magnet effect People attract people. When a visitor stands in front of your LED wall and looks intently at their smartphone and the large screen, others stop to watch. A cluster of spectators quickly forms who want to be “next”. This is the perfect moment for your stand personnel. The inhibition threshold for a conversation drops to zero, as the game acts as an ideal “ice-breaker”. Instead of a clumsy approach, the salesperson can ask: “So, are you going to beat the high score today?”

Lead generation through competition The high score is more than just a number – it is your lead generation tool. To enter the leaderboard, visitors can enter their name or abbreviation (in compliance with GDPR). If you combine this with a competition (“The best of the day wins an iPad”), you can easily obtain the contact details of interested parties who voluntarily and motivatedly contact you.

Technical flexibility No matter whether you use a gigantic 5×3 meter LED wall, a rear projection or a single 85-inch monitor: The game scales to any size. The game is controlled in real time via the local network or the Internet, so that the steering movements are implemented on the large screen without any delay. As the computing power comes from the player and the smartphone only serves as a remote control, it also works without any problems on your customers’ older cell phones.

Conclusion: The interactive racing game from AVMS is far more than just a gimmick. It is a strategic tool for modern event marketing. You combine a high level of attention, long dwell time and positive emotions with your brand. In a noisy exhibition hall, this game offers exactly the fun factor that sets you apart from the competition. Turn your visitors into pilots and your stand into pole position.

Interactive smartphone racing game - How it works step by step.

Tagged Interactive racing game, interaktiver Mediaplayer