The 65" MARS high-brightness touch table in the adjustable console: interaction without compromise

There is a constant battle for attention at trade fairs and events. Visitors are flooded with hundreds of impressions. To stand out in this environment, it is no longer enough to simply present information statically. You have to create experiences. However, the use of digital exhibits often fails due to two factors: the screens are barely legible under bright trade fair lighting, and rigid tables offer no ergonomic flexibility for different discussion situations.

AVMS offers you a solution that makes no compromises: we combine the high-end technology of the Eyefactive MARS 65″ touchscreen with our integrated, electrically adjustable console system. The result is perhaps the most versatile presentation furniture on the market – ultra-bright, razor-sharp and adaptable to any visitor at the touch of a button.

65 inch in 4K UHD: brilliance that beats any spotlight

Anyone who has ever tried to read something on a conventional monitor under direct illumination from trade fair spotlights will be familiar with the problem: the image appears dull, gray and low-contrast.

The MARS touch table plays in a different league. Equipped with a special high-brightness panel, it delivers a luminosity that puts conventional consumer devices far in the shade. With a screen diagonal of 65 inches (approx. 165 cm), it is the ideal size: large enough to be effective even from a distance and to display complex content such as construction plans or 3D models in great detail, but compact enough to integrate harmoniously into your trade fair stand.

Thanks to the native 4K UHD resolution (3840 x 2160 pixels), even the finest text and textures are reproduced in razor-sharp detail. This ensures an extremely high-quality, professional look that has a subconsciously positive effect on your brand. Your content looks as brilliant as printed – only vibrant and interactive.

Maximum ergonomics: a desk that adapts to your needs

The technical performance of the display is only half the battle. The way in which people stand in front of it and interact determines how long they stay. A rigid table often forces visitors into a crouched position or excludes wheelchair users.

The AVMS solution relies on full flexibility through motorization. Our console system is electrically adjustable in both height and tilt.

Three scenarios, one device:

The flat table (table mode): In the horizontal position (0 degrees), the device serves as a classic table. Ideal for collaborative work, where several people stand around the display, work on plans together or play digital games.
The ergonomic desk (kiosk mode): If you tilt the display by approx. 45 degrees, you get a perfect information desk. This is the most comfortable position for visitors to use, as the neck remains straight and the viewing angle is optimal. Perfect for product catalogs and lead capture.
The digital stele (presentation mode): In an almost vertical position (up to approx. 90 degrees), the table becomes a digital stele or monitor. In this position, you achieve the maximum long-distance effect (“signage”) to attract visitors from the hall aisle.

Thanks to the additional height adjustment, the system is also completely barrier-free. You can lower it for a conversation while seated or raise it for a presentation while standing. This is inclusion and comfort in one.

PCAP multi-touch & object recognition: the magic of the "phygital"

Forget the sluggish touchscreens of the past. The MARS 65″ uses advanced Projected Capacitive (PCAP) technology with metal mesh sensors. For you, this means: the speed of response and precision you are used to from your premium smartphone – only on a huge surface.

Thanks to 80 simultaneous touch points, four to six people can easily work at the table at the same time without disturbing each other. The frameless edge-to-edge glass design not only looks elegant, but is also robust, water-repellent and easy to clean.

The wow effect: object recognition

The absolute highlight for your sales is the integrated ability to recognize objects. This is where physical products merge with the digital world (“phygital retail”).

How does it work? You equip your products or samples with small, invisible marker chips. As soon as a customer places such an object on the 65″ screen, the software recognizes it immediately.

Place a model car on the table and technical data and a driving video will open.
If you place two different components next to each other, a comparison table opens automatically.

This playful component breaks through the visitors’ inhibitions. They want to touch and try out the objects. The result: longer conversations, deeper product understanding and a memory of your stand that lasts.

The interactive 65″ MARS touch table from AVMS is more than just a screen. It is your stage, your sales assistant and your crowd puller. The combination of brilliant image quality, ergonomic adaptability and fascinating object recognition will take your trade fair presentation to the next level.

Ready for more interaction? Contact us today for a no-obligation consultation and find out how we can bring your products to life on the MARS table.

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Tagged Interactive 65" touch table