Automechanika 2024 - Exhibition stands and forums with rigging, lighting and lots of media technology
The exhibitors at Automechanika are doing everything they can to offer unique brand and technology experiences at their exhibition stands and forums. They inspire visitors with their ideas and products in a way that cannot be found anywhere else in the industry. Innovative chassis components and software solutions are supplemented or replaced by media technology installations that present manufacturing processes, procedures or other details. Touch monitor installations entice visitors to interact.
Automechanika covers the entire value chain of the automotive aftermarket.
Automechanika Frankfurt 2024 has once again consolidated its position as the leading international trade fair for the automotive industry.
4,200 exhibitors from 80 countries presented their new products and innovative solutions for dealers, workshops and industry.
On 320,000 square meters, 26 hall levels, trade visitors from 172 countries were able to discover pioneering technologies and, in some cases, try them out live on the outdoor area.
The trends this year were: Electrification, vehicle connectivity, driver assistance systems and digitalization.
Automechanika goes digital: how media technology is changing the trade fair
- Virtual product presentations: Thanks to augmented reality and virtual reality, visitors can explore vehicles and components in detail without having them physically in front of them.
- Interactive displays: touchscreens and large projection surfaces make complex technical issues easy to understand.
- Live streaming: Presentations, product demos and press conferences are streamed live so that even those who cannot be on site can take part.
- Data analysis: With the help of sensors and data analysis, visitor flows can be optimized and visitor behavior analyzed.
Vehicle components, software solutions, tools and ideas take center stage at the trade fair stands and forums
However, Automechanika, the world’s leading trade fair for the automotive industry, is more than just a platform for new products.
It is a reflection of the digital transformation that is also affecting the automotive industry.
State-of-the-art media technology is increasingly being used to present products more vividly, inform visitors and establish new business relationships.
The integration of media technology at Automechanika offers both exhibitors and visitors numerous advantages.
For exhibitors, it is an opportunity to stand out from the competition and present their products in an innovative way.
Visitors benefit from a more comprehensive trade fair experience and can obtain information quickly and efficiently.
- LED walls in all shapes: Large, curved, transparent or in high resolution
- LCD and OLED monitors and touch displays in various sizes
- Large-area or accent lighting as required
- Two lecture stages
- Over 50 exhibition stands from small to large
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