From guesswork to knowledge: The interactive media player with integrated live analysis
It has long been standard practice in online marketing: we measure every click, every conversion and every second of dwell time. But as soon as we leave the digital world and enter a trade fair stand, we are often in the dark. Which video went really well? Which product brochure was actually read and which was only clicked on briefly? Until now, marketing managers have had to rely on the subjective feedback from stand personnel.
With the interactive media player including live analytics from AVMS, we close this data gap. We turn your touchscreen, LED wall or stele into an intelligent analysis tool. Find out in black and white what really interests your visitors – not just weeks later, but live during the event.
Data-driven event marketing: Understand the customer journey at the trade fair stand
The end of the “black box” trade fair presentation Companies often invest five to six-figure sums in trade fair presentations and high-quality content production. But the question of whether the expensive 3D animation video for the new product was really worth it often remains unanswered. Our system fundamentally changes this. The analytics engine integrated in the media player tracks every interaction in the background – anonymized, GDPR-compliant, but extremely meaningful.
What we measure – and what you get out of it:
Dwell time: It is not enough to know that a page has been viewed. The decisive factor is how long the visitor stayed there. Did they watch the video to the end or did they stop after five seconds? Did users engage intensively with the technical data sheets? These metrics show you the true quality of your content and the actual interest in specific products.
Click paths and navigation: How do customers move through your menu? Do they find what they are looking for immediately or do they abandon the search? The analysis of click paths helps you to optimize the structure of your presentation. You can see which subject areas (“hotspots”) are accessed particularly frequently and which areas (“coldspots”) are hardly noticed.
Content performance: Compare different product groups directly with each other. If product A has 500 hits with a high dwell time, but product B only has 50 hits with a high bounce rate, this provides valuable information for your product development and sales strategy.
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More InformationLive monitoring: Acting instead of reacting The decisive advantage of our solution is the real-time aspect. You or your lead personnel can view the figures during the trade fair via a dashboard.
Scenario: On the first day of the trade fair at 2 p.m., you notice that a certain new product is being called up extremely frequently on the touchscreens.
Reaction: You can brief your stand personnel immediately: “Focus on product X, the interest is huge!” Or you realize that an important menu item has been overlooked and can adjust the start page of the player for the next day.
Reporting for management After the trade fair is before the trade fair. Instead of vague statements such as “There was a lot going on”, you provide the management with hard facts. Our system generates data that you can use for detailed reporting. Prove the ROI of your content creation and use the insights gained (“lessons learned”) to make the content for the next roadshow or congress even more targeted.
Technology that is subordinate The data is collected completely invisibly in the background for the user. There is no noticeable latency and no annoying pop-ups. The experience for the visitor remains fluid and inspiring, while you conduct valuable market research in the background.
Conclusion: Data is the raw material for successful marketing decisions. With the Interactive Media Player with Live Analytics, you can bring the measurability of online marketing into the physical world of live communication. You not only optimize your current appearance, but also get to know your target group better with every interaction. Stop guessing what your customers like – start knowing.
- Interactive media player
- Large monitor for customer interaction
- Control monitor for live evaluation