What a hammer surprise on Monday morning ! Thank you for all who participated.

We could hardly believe it when we looked in our mailbox this morning.

Ranked #2 and #4 for streaming venues and event platforms by BlachReport. Mega Cool of you !

After 18 months of pandemic, many ideas and implementations, this is a real praise for us for all that we have implemented in the past months.

Many thanks to Messe Frankfurt. We’re a great team!  We would also like to thank our colleagues for the many thousands of hours spent in the studio.

Our thanks also go to all our customers, as well as to the guys behind Streaming4you.de!

Thanks to all who support us!

Your AVMS Team

Virtual Production (VP) is an area of the digital cinema workflow where filming takes place in front of a large LED screen. Traditional green screens are thus replaced. The LED walls are filled with virtual xR backgrounds to create reactive backgrounds in real time. In a The Cube 3D xR film studio, these can be perfectly synchronized with the camera for a seamless, all-around and fully immersive, highly detailed and textured recreated 3D environment.

Virtual Engine real-time rendering and pixel-precise tracking enable an innovative way of filming, creating super-real and flexibly changeable digital scenes that unleash new creative possibilities for filmmakers. It allows to create new impressive worlds, which the actors see to react in real time. The real world in the studio and the virtual worlds on the LED walls merge harmoniously. This was not possible with green screen.

Problems with traditional green screen included green spill and poor character contact lighting. LED Virtual Production provides more realistic lighting, with the right highlights, light shifts and reflections. The team is not confronted with time pressure and restrictions of the environment, they can shoot at any time with perfect lighting conditions. That is simply extra class!

LED displays offer a cost and time efficient solution by moving directly from pre-production to post-production. Directors can instantly see the environments through the camera lens and work to make adjustments on set. You don’t have to travel to an exotic set to get that unique must-have shot. The crew can work on site and safely – saving even more production costs.

Virtual Scouting capabilities offer set designers new ways to navigate and interact in virtual production environments. They can navigate and interact while creating the environment and help make better creative decisions. You can use measurement and interaction tools to check distances and modify the world. You can also compose shots, set up scene blocks, and get accurate representations of filming locations.

Acting in an imaginary environment poses the greatest challenge to the actors’ acting skills and the director’s control. Virtual production can build the most realistic and immersive virtual environment. During filming, actors can quickly get into character without relying solely on their imagination.

The Cube high-end 3D xR film studios are equipped with at least 3 LED walls in the shape of a corner. Ideally, high-resolution LED modules are used for the walls and a resilient LED floor. Of course, round shapes with flexible LED modules or ceiling constructions are also possible. INFiLED is an excellent manufacturer of high-quality LED modules, which enables versatile configurations with its products. The AVMS team is happy to support you with your studio projects.