Recent guest in our AVMS Messe Studio, Messe Frankfurt with the Consumer Goods Digital Day.

Inspiration at trade fairs, personal exchange as well as stationary trade are only possible in a limited form during the Corona pandemic. Nevertheless, personal interaction in business remains irreplaceable .The cancellation of all physical trade fairs this year and last year were extremely painful for all industry players. Nevertheless Messe Frankfurt has succeeded succeeded in almost closing this gap with the hybrid event Consumer Goods Digital Day. to close this gap.

The interactive mix of lectures, workshops, trend shows, matchmaking and ordering through Nextrade has given many retailers a piece of Normality back. A total of 3,658 participants from 93 countries used the digital live event to prepare for future business challenges.

On the one hand, visitors were able to gain an insight into the most important trends and changing customer needs.

On the other hand, a digital platform cannot be a 1:1 substitute for the personal encounter at the trade fair on site.

The entire digital implementation of the Consumer Goods Digital Day was carried out from the professional AVMS studio with stage presence and live switching. The live talk could easily be supplemented by adding further virtual participants on the LED wall . Meanwhile, the AVMS team on site provided the appropriate lighting, video/camera and audio direction. Also, for recording and streaming.