{"id":38192,"date":"2026-02-26T16:12:34","date_gmt":"2026-02-26T15:12:34","guid":{"rendered":"https:\/\/www.avms-germany.de\/?p=38192"},"modified":"2026-05-20T17:18:04","modified_gmt":"2026-05-20T15:18:04","slug":"led-cube-with-3d-content-at-euroshop","status":"publish","type":"post","link":"https:\/\/www.avms-germany.de\/en\/theme-world\/led-project-references\/led-cube-with-3d-content-at-euroshop\/","title":{"rendered":"LED cube with 3D content at EuroShop"},"content":{"rendered":"\t\t
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The fusion of space and pixels: When LED cuboids reinvent the shelf<\/h1>\t\t\t\t<\/div>\n\t\t\t\t
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The world of visual communication is changing rapidly. If you want to stand out from the crowd at trade fairs such as Eurobike, Ambiente or Light & Building, you need more than just a flat video wall. What is needed are experiences that blur the boundary between physical reality and digital illusion. The company Outform<\/b> recently provided an impressive example of this trend at EuroShop<\/b> with an installation consisting of three monumental LED cubes in a “wooden box design”. <\/p>

Although this specific project does not originate from our company, it has caused quite a stir in the industry – and for good reason. It demonstrates exactly the technological field in which we at AVMS (Audio Video Media Services GmbH)<\/b> feel at home: The combination of first-class LED hardware, precise custom construction and intelligent content support. In this article, we show how we realize such visions for our customers. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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The anatomy of the digital illusion: How does the 3D effect work?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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The fascinating thing about the observed installation is the so-called “naked eye 3D” effect<\/b>. Viewers see three large, free-standing cuboids. The outer shell looks like fine wood, but the inside appears to be a deep, illuminated shelf in which products move dynamically. The contents are exchanged through a virtual rotation – a flowing transition that seemingly defeats the two-dimensionality of screens. <\/p>

Precision in special construction & hardware<\/b> For an LED display to look like a solid body, the mechanical substructure is crucial. At AVMS, we use our close partnership with system manufacturers such as beMatrix (LEDskin)<\/b> for this. To build a closed cuboid, we need LED modules that are installed across corners with minimal gaps. Our team for fixed installations<\/b> plans these transitions with millimeter precision so that the hardware disappears behind the design. <\/p>

The content: the magic of anamorphosis<\/b> The key to the “real” look is the content design. In order for the shelf to appear to have a depth of one meter, the content must be rendered anamorphically. The image is distorted for a specific viewing angle (the “sweet spot”) so that the viewer’s brain interprets a three-dimensional scene. Our content support<\/b> experts know exactly how light and shadow need to be set digitally so that the virtual wooden box looks real. <\/p>

Everything from a single source – the AVMS promise<\/b> A project such as the “digital cosmetics cabinet” often fails at the interfaces between stand builder, technician and agency. At AVMS, we offer integrated planning. <\/p>

Video: AVMS<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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