{"id":31777,"date":"2024-09-18T11:33:27","date_gmt":"2024-09-18T09:33:27","guid":{"rendered":"https:\/\/www.avms-germany.de\/?p=31777"},"modified":"2024-09-18T15:48:16","modified_gmt":"2024-09-18T13:48:16","slug":"personalised-interactive-visitor-guidance-at-the-trade-fair-stand","status":"publish","type":"post","link":"https:\/\/www.avms-germany.de\/en\/technology-article\/interactive-systems\/visitor-measurement\/personalised-interactive-visitor-guidance-at-the-trade-fair-stand\/","title":{"rendered":"Personalised interactive visitor guidance at the trade fair stand"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"31777\" class=\"elementor elementor-31777 elementor-31776\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6902e91 e-flex e-con-boxed e-con e-parent\" data-id=\"6902e91\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;slideshow&quot;,&quot;background_slideshow_gallery&quot;:[{&quot;id&quot;:31804,&quot;url&quot;:&quot;https:\\\/\\\/www.avms-germany.de\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/Besucherfuehrung_am_Messestand_1920x600.webp&quot;},{&quot;id&quot;:30276,&quot;url&quot;:&quot;https:\\\/\\\/www.avms-germany.de\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/Zeitstrahl_auf_LED-Wand_mit_Tablet-Steuerung_IFAT_1920x600.webp&quot;}],&quot;background_slideshow_loop&quot;:&quot;yes&quot;,&quot;background_slideshow_slide_duration&quot;:5000,&quot;background_slideshow_slide_transition&quot;:&quot;fade&quot;,&quot;background_slideshow_transition_duration&quot;:500}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eccb0d6 e-flex e-con-boxed e-con e-parent\" data-id=\"eccb0d6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6c0b0dd elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"6c0b0dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Personalized visitor guidance at the trade fair stand increases intensity and effectiveness<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cece301 elementor-widget elementor-widget-text-editor\" data-id=\"cece301\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A personalized <strong>visitor tour at the trade fair stand<\/strong> is a targeted and structured presentation of a company&#8217;s products or services, which is carried out by a trained employee, a manager or a smart app.<br \/>\nIn contrast to visitors strolling freely through the trade fair stand, this creates an individual and interactive dialog between exhibitor and visitor. <\/p>\n<p>Imagine you are invited by email to visit a trade fair. In it, you will receive a QR code for your smartphone, which you can use to register at the reception desk of the trade fair stand. Activate in the same way or via NFC.<\/p>\n<p>Now you get your personal explanation or information video displayed at every station on the booth.  <span style=\"font-size: 1rem;\">You will be greeted everywhere with your name and can select the information you are interested in from a predefined menu.  <\/span><span style=\"font-size: 1rem;\">When the opportunity arises, you will be asked about your interests and preferences regarding products and services. Based on the information you provide, you will be given further information and tips.<\/span><\/p>\n<p><span style=\"font-size: 1rem;\">After leaving the booth, you will receive an email summarizing your visit and providing you with the information you requested. These can be links to images, data sheets or videos.  <\/span><span style=\"font-size: 1rem;\">In this way, you will receive all information promptly after your visit to the trade fair in a compact and personalized form.<\/span><\/p>\n<p>In summary: The interactive experience worlds show and explain the complex range of services of a company in a playful way. Visitors can activate the individual installations using their smartphone. The content is personalized to the visitor &#8211; the type of interaction is geared to the subject areas.<span style=\"font-size: 1rem;\"><br \/><\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e699ef elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"2e699ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Smart methods replace visitors' smartphones at the trade fair stand<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd01b1f elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"bd01b1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-size: 1rem;\">Visitors who do not use a smartphone<\/span><span style=\"font-size: 1rem;\"> will be handed a smartphone by a friendly colleague at the counter.<\/span><span style=\"font-size: 1rem;\">by a friendly colleague <\/span> <span style=\"font-size: 1rem;\">a wristband with an integrated marker. This wristband then replaces the smartphone at the individual stations.<\/span><\/p>\n<p><span style=\"font-size: 1rem;\">For the exhibitor, extensive information is available after the trade fair on which topics and products were of interest to the trade fair visitors. He can optimise his product and service range or even his next trade fair stand accordingly.<\/span><\/p>\n<p>The individual stations can be equipped with further interactive functions. An interactive terminal check-in, objects that can be placed in different scenarios and thus tell the visitor multimedia stories as well as transparent screens that can be activated via gesture control in the virtual smart.HOME. The result is a cross-media staging that involves the visitor in the event through personalized, interactive presentations.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-efa9ccb e-flex e-con-boxed e-con e-parent\" data-id=\"efa9ccb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ce4569 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"3ce4569\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-square-full\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M512 512H0V0h512v512z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">The focus is on the needs and interests of the individual visitor.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-square-full\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M512 512H0V0h512v512z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Complex products or services can be explained in detail.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-square-full\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M512 512H0V0h512v512z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">A trusting relationship is established through personal contact.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-square-full\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M512 512H0V0h512v512z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Qualified interested parties can be identified and recruited for further discussions.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-square-full\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M512 512H0V0h512v512z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Visitor tours can lead directly to the conclusion of transactions.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Personalized visitor guidance at the trade fair stand increases intensity and effectiveness A personalized visitor tour at the trade fair stand is a targeted and structured presentation of a company&#8217;s products or services, which is carried out by a trained employee, a manager or a smart app. In contrast to visitors strolling freely through the [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":31836,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1726],"tags":[1820,1819],"class_list":["post-31777","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-visitor-measurement","tag-smartphone-en","tag-visitor-tour"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Personalised interactive visitor guidance at the trade fair stand - AVMS<\/title>\n<meta name=\"description\" content=\"Smart visitor guidance via app makes the visitor journey at the trade fair stand much more intensive and effective for your trade fair success.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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