Technology partner Archive - AVMS

EuroShop 2026 with Gold Award

Thomas Fischer — Mon, 02 Mar 2026 14:10:13 +0000

AVMS at the EuroShop 2026: Pioneering media technology for the exhibition stand construction of the future

When the doors to EuroShop open in Düsseldorf, the entire international trade fair construction and retail industry will be eagerly awaiting the latest trends in live communication. EuroShop 2026 has once again impressively demonstrated this: The modern trade fair stand is no longer purely analog architecture. It is a hybrid, interactive world of experience in which spatial design, high-resolution media technology and customized content merge seamlessly into an emotional unit. Right in the middle of Hall 1, the beating heart of stand builders and system developers, AVMS was omnipresent as one of the leading AV service providers for the temporary equipping of exhibition stands.

Our credo at AVMS has always been: “The customer should be able to sleep soundly.” The fact that this promise is not just an empty phrase was demonstrated by the accurate planning, reliable technology and smooth running of the stands of our valued partners. Whether complex LED architectures, interactive touch applications or full-surface, immersive displays – our team of permanent specialists and experienced freelance technicians demonstrated at EuroShop 2026 what state-of-the-art event technology can achieve today. In this review, we take you on a tour of the absolute trade fair highlights in which we played a key role.

Immersive campfire romance: the BRACE Group stand wins gold

One of the absolute visitor magnets and an undisputed visual highlight in Hall 1 was the stand of our partner, the BRACE Group. Located directly on the busy main aisle, the concept attracted attention from afar. At a time when the visual sensory overload at trade fairs is enormous, the BRACE Group opted for an astonishing contrast: a high-tech, immersive presentation that radiated pure closeness to nature, tranquillity and human sociability.

At the center of the stand was a virtual bonfire constructed from innovative Creative LED elements. Clusters of people continuously formed around this flickering center. The fascination of the visitors was palpable; countless smartphones were pulled out to take photos and videos of this extraordinary atmosphere. It is precisely this form of attraction that makes for a successful trade fair appearance. Of course, such a masterpiece of live communication does not go unrewarded: we heartily congratulate our partner on winning a Golden Award in its size category from EXHIBITOR Magazine for this stand at Euroshop! A fantastic confirmation of bold design and excellent technical implementation.

The visual backdrop for this convivial campfire was a gigantic, 13-meter-wide and 5-meter-high LED wall. We decided to use extremely high-resolution INFiLED DB 1.9mm LED modules to provide visitors with a razor-sharp, photorealistic image even from the shortest distance. These modules not only impress with their minimal pixel pitch, but also with their enormous richness of contrast and brilliant color reproduction – essential for depicting nature as authentically as possible.

The content that was brought to life on this huge digital screen was particularly fascinating. On display was a breathtaking natural landscape around a tranquil mountain lake. In a 10-minute loop, visitors experienced the entire course of the day: from a gentle sunrise shrouded in mist to the radiant daylight, a dramatic sunset and a starry night. The impressive thing about it: the content was developed and rendered by Mondlicht Studios in Unreal Engine. The content specialists have shown a love of detail that is second to none. If you looked closely, you could see birds circling in the sky or a majestic stag grazing on the shore of the mountain lake.

But a truly immersive experience appeals to more than just the sense of sight. That’s why the visual splendor was perfected by a sophisticated sound design. The typical sound of a burning wood fire crackled from invisibly installed loudspeakers to match the Creative LED campfire. The mountain lake landscape was acoustically accompanied by the gentle gurgling of water and soft bird calls. This created an absolute oasis of well-being in the middle of the hectic hustle and bustle of the trade fair.

In order to meet the information needs of visitors in the B2B environment despite the relaxed atmosphere, we also integrated an interactive touch table into the stand concept. Here, interested parties could playfully and intuitively navigate through the exhibitor’s company information and diverse references. Gamification and information transfer went hand in hand here, typical of the interactive design of AVMS.

Unlimited creativity: the beMatrix stand shakes

As an official beMatrix LEDskin partner, we could not miss the stand of the Belgian system manufacturer beMatrix. The modular frame system has revolutionized exhibition stand construction, and beMatrix used EuroShop 2026 to open the next chapter in this success story. The stand was extremely well attended on all days of the trade fair. This was partly due to the exciting innovations, but also to the legendary hospitality: on two evenings, the stand was transformed into a vibrant event location that created a lively party atmosphere.

The visual impact of this stand was provided by AVMS technology. We equipped the entire stand with high-resolution 1.5mm beMatrix LEDskin. These extremely fine pixel pitches make it possible to display complex graphics, fine fonts and dynamic videos in absolutely uncompromising quality, even when visitors are standing directly in front of the wall. The seamless integration of the LED tiles into the classic beMatrix b62 frame system ensures an absolutely clean, architectural look with no distracting edges or transitions.

A particular highlight and the absolute star among the trade visitors were the brand new, narrow LEDskin – E modules. This innovation met with immense interest from the trade fair builders. The narrow LED strips (with a grid size of 496 x 62 mm) extend the design freedom enormously. They are perfect for striking edges, dynamic banderoles, illuminated corners and bold design accents in stand architecture. The e-modules can be used to trace architectural lines or build digital frames around physical exhibits. We are delighted that we will soon be able to make these revolutionary modules available to our customers in large quantities for their own projects. To ensure that the material is always 100% ready for use, we test and maintain all our LEDskin modules in our own workshops, which are equipped with high-precision robots and special soldering stations, among other things.

Transparency with style: transparent LED solutions at the KL-Druck stand

Another trend that could not be overlooked at EuroShop 2026 was the fusion of classic large-format printing and digital moving image technology. The KL-Druck stand provided an outstanding example of this. Here it was impressively demonstrated that print and digital signage are not competitors, but can push each other to completely new visual levels.

Transparent LED solutions were used extensively on the stand. This technology is an absolute specialty of AVMS and is becoming increasingly popular in the rental sector. Transparent LED walls, which are often constructed like filigree slatted curtains, offer the enormous advantage that they remain translucent. For example, they can be used in shop windows without obstructing the view into the store, or a visual barrier can be created on a trade fair stand that still makes the space appear open and airy. Of particular interest to users of the beMatrix frame system is the new Invisible Screen, a 1x2m transparent LED solution in a beMatrix frame, which is characterized by a particularly good price/performance ratio.

At the KL-Druck stand, the transparent displays were masterfully positioned in front of an LED wall. Playing dynamic content on the upstream LEDs created a fascinating 3D depth effect. Brand logos, texts or animations seemed to literally float in space, while the background remained visible through the modules. This type of installation requires precise planning in lighting design – a discipline in which creative minds with years of experience excel. They know exactly how the ambient light needs to be controlled so that the holographic effect of the transparent LEDs is perfectly accentuated. Of course, these extraordinary transparent systems can also be hired from AVMS for trade fairs, galas or permanent installations.

Focus on interaction: the Meplan stand

In modern trade fair marketing, it is no longer enough to simply passively feed visitors. Users want to actively intervene in the event, navigate for themselves and discover content at their own pace. Meplan‘s trade fair presentation showed how this requirement can be elegantly integrated into a clear, professional stand design.

As a subsidiary of Messe München, Meplan stands for holistic trade fair planning and stand construction concepts. In order to present its own extensive portfolio of services, reference projects and digital tools in the best possible way, an interactive media player offered for rent by AVMS was used at the Meplan stand.

In contrast to classic endless video loops, an interactive media player enables direct communication between the visitor and the digital presentation area. Combined with high-resolution touch displays, visitors to the Meplan stand were able to actively intervene in the menu structure. Regardless of whether they were interested in sustainable system stand construction, 3D visualizations or exhibitor training, they could call up exactly the videos, presentations or PDFs that were relevant to them at the touch of a finger.

The technical architecture behind such solutions must be absolutely fail-safe. We rely on high-performance players and robust touch sensors that respond smoothly and without delay, even after hundreds of interactions per hour. Another advantage: by using the interactive media player, anonymized analytics data can be recorded in the background. This allows the exhibitor to subsequently evaluate exactly which content, products or videos were accessed most frequently by trade fair visitors – an invaluable advantage for ROI analysis and event follow-up.

Conclusion: The future of live communication is now

EuroShop 2026 in Düsseldorf has once again confirmed that the trade fair of the future is digital, immersive and highly interactive. As AVMS Marketing and Sales, we look back on these pioneering trade fair days with great pride. The close partnership with exhibition stand construction companies of all sizes led to results that not only impressed trade visitors, but also won gold awards from independent expert juries.

Whether it is the creation of AI-generated worlds of well-being on ultra-fine INFiLED modules, architectural masterpieces with the new beMatrix LEDskin e-modules, floating worlds of images through transparent LEDs or in-depth information transfer via interactive media players – AVMS has the most modern material and, more importantly, the competent and friendly staff to turn these visions into reality.

At the same time, we always keep our ecological responsibility in mind: AVMS plans and acts sustainably. Our project managers travel in electric cars, the material arrives at the exhibition grounds in low-consumption trucks and our modular LED systems stand for maximum reusability.

We would like to thank all our partners – from the BRACE Group and beMatrix to KL-Druck and Meplan – for their trust in our technical expertise. If you are also looking for media technology for your upcoming projects that will turn a simple trade fair stand into an unforgettable experience, then get in touch with us. Our team in Potsdam, Hanover, Frankfurt and Zurich is looking forward to your challenges.

Let’s get creative together – and always remember: the customer should be able to sleep soundly.

High-resolution giant screen: 13 x 5 meter LED wall
Customized Creative-LED: Three-dimensional special design
Powerful media servers: High-end playback technology from AVMS
Immersive audio routing: Invisibly integrated multi-channel sound design
Capacitive touch technology: Interactive touch table with PCAP surface
Perfect color matching: Strictly calibrated color spaces
Latency-free signal processing: Absolutely synchronous transmission
Ultra-fine pixel pitch: full-surface wall installations made from 1.5mm beMatrix LEDskin
Seamless system integration: 100% precise, edge-free integration
World premiere LEDskin-E: use of the new, narrow modules
High transparency rate: light transmission of up to 80 %,
Latency-free interaction: use of high-performance interactive media players

Der Beitrag EuroShop 2026 with Gold Award erschien zuerst auf AVMS.

Frankfurt Book Fair 2025

Thomas Fischer — Sun, 19 Oct 2025 14:49:43 +0000

AVMS at the Frankfurt Book Fair 2025 - Technology meets literature

When the world of books gathers in Frankfurt once a year to celebrate stories, ideas and innovations, one thing is certain: without AVMS, it would be pretty quiet, dark and offline. In 2025, the AVMS GmbH team was once again in full force – and not just with cables, trusses and LED spotlights, but with heart, brain and humor. A big thank you to the organizers of the book fair and the stand construction company imb Troschke for the trust they have placed in us over the years and the wonderful cooperation at Frankfurter Buchmesse 2025. It is a pleasure and an honor for us to be part of this cultural highlight – where stories come to life and technology creates the framework for inspiration. Together, we created spaces that not only functioned, but also inspired. Thank you for the stage – we played it with passion.

Clear the stage for the technical heroes - professional support for the 11 presentation stages.

A total of eleven official stages at the Frankfurt Book Fair were equipped by AVMS – with everything an event could wish for: rigging, lighting, audio and streaming technology. While authors, publishers and presenters prepared for their appearances, AVMS ensured that every word was heard, every face seen and every emotion captured.

Some stages even broadcast their program live to the world – and who was in the control room? AVMS, of course. The post-production? Also AVMS. When it comes to professional media work, the team is not just a service provider, but a creative co-creator.

In addition, numerous exhibition stands of all sizes were once again equipped with technology. From individual monitors to large LED walls.

The Frankfurt Book Fair 2025 was a complete success – not least thanks to AVMS GmbH. With a team that not only understands technology, but also people, a trade fair became an experience. And while the books tell the stories, AVMS ensures that you can hear, see and feel them.

Between tangled cables and the smell of coffee - our everyday life unplugged at Frankfurter Buchmesse 2025

Jennifer & Laura – the good souls of technology

Customer inquiries? Special requests? Spontaneous changes? No problem for Jennifer and Laura. With an open ear and a cool head, they made sure that equipment and service were in the right place at the right time. Whether it was a microphone for the reading or a monitor for the panel discussion – they had everything under control. And if something was missing, they organized it before anyone could say “book fair”.

Alex – the planner with the technology compass

Anyone who thinks that technology is simply set up has not yet met Alex. With his precise eye for processes, requirements and schedules, he planned the majority of the projects – from the first cable to the last truss. His motto: “When it’s running, nobody notices how much work is behind it.” And it worked. Smoothly. Almost suspiciously well.

Brondt – the coordinator with an overview

Eleven stages, dozens of technicians, hundreds of devices – and one man who keeps track of everything: Brondt. He coordinated the use of technicians during set-up and ensured that each stage was manned by the right team at the right time. A bit like a conductor, only with a radio instead of a baton.

Steven – the warehouse brain with empties genius

When the last applause has died away, the real show begins for Steven: the dismantling. With stoic calm and logistical mastery, he directed technicians and helpers across the huge exhibition grounds. Equipment was collected from around 90 trade fair stands – and thanks to Steven’s pre-sorting during packing, the return to the warehouse went faster than a bestseller over the counter.

Logistics with literary volume

By the evening of the dismantling, six 7.5-ton trucks, two 3.5-ton trucks and a 12-ton truck with trailer were already rolling back to Sulzbach. The loads? A poem of trusses, loudspeakers, LED spotlights and cables. And because AVMS is not only fast, but also thorough, two more 7.5-ton trucks and another 12-ton trailer were loaded and unloaded on the following days.

Technology meets timing

What AVMS achieves at the book fair is not only technical precision, but also organizational master class. The combination of planning, communication and experience ensures that even the most complex projects run like a well-written screenplay – with suspense, structure and a happy ending.

A team like an ensemble from a novel

What would a novel be without its characters? And what would AVMS be without its team? Every single one of them – from project management to the warehouse – helps to ensure that events like the book fair not only work, but also inspire. With passion, professionalism and a pinch of humor.

11 stages set up indoors and equipped with technology
400 lectures supervised
Multilingual simultaneous translations for television, radio and livestream
90 exhibition stands equipped with technology
several LED walls installed
over 150 monitors installed
approx. 100 microphone radio links supplied
Over 60 loudspeakers suspended or mounted
successfully served a total of well over 200 orders
On-site support with our own technical HUB
70 competent and friendly employees ensured that everything ran smoothly

Der Beitrag Frankfurt Book Fair 2025 erschien zuerst auf AVMS.

Frankfurt Book Fair 2024

Thomas Fischer — Thu, 17 Oct 2024 09:58:43 +0000

Frankfurter Buchmesse 2024 with further growth for technology service providers with technology HUB

This year, AVMS set up an impressive 15 lecture stages at Frankfurter Buchmesse 2024, ensured accurate pre-planning of the lectures, their recording and, in some cases, live broadcasting. In addition, around 180 exhibition stands were supplied with technology. Once again, well over 200 monitors and dozens of audio systems were installed in the exhibition halls and outdoor areas.

Professional support for the 15 presentation stages and the Pavilion during the entire duration of the trade fair.

Frankfurter Buchmesse 2023 is celebrating its 76th edition this year. Italy will be Guest of Honor and present its literature and culture under the motto “Rooted in the Future”. The Book Fair Pavilion was also back on the Agora in front of Hall 3.

This mammoth project, which takes place over five days in October, involves six months of preparation and planning, full of calculations, arrangements and fine-tuning. Our planning leads to implementation by a total of 80 employees who work on site and in the warehouse to ensure that everything runs smoothly.

For the second time, our technology HUB trade fair container was used on P3, where technology could still be rented during the trade fair or colleagues were available to answer questions.

We received high praise from the organizers for our consistently convincing service. That is why we have rightly continued to be the official service provider of the Frankfurt Book Fair for 26 years.

15 stages set up indoors and outdoors and equipped with technology
400 lectures supervised
Multilingual simultaneous translations for television, radio and livestream
180 exhibition stands equipped with technology
several LED walls installed
over 200 monitors installed
approx. 100 microphone radio links supplied
Over 60 loudspeakers suspended or mounted
successfully served a total of well over 200 orders
On-site support with our own technical HUB
80 competent and friendly employees ensured that everything ran smoothly

Der Beitrag Frankfurt Book Fair 2024 erschien zuerst auf AVMS.

Frankfurt Book Fair 2023

Thomas Fischer — Wed, 18 Oct 2023 08:47:34 +0000

Frankfurt Book Fair 2023 with record number of orders for technology service provider with technology HUB

This year, AVMS set up an impressive 10 lecture stages at Frankfurter Buchmesse 2023, ensured accurate pre-planning of the lectures, their recording and, in some cases, live broadcasting. In addition, around 180 exhibition stands were supplied with technology. More than 200 monitors and dozens of audio systems were installed in the exhibition halls and open-air areas. From the Steinway concert grand piano to red carpets and staff catering, we really delivered everything to the trade fair this time.

Professional support for the 10 presentation stages and the Pavilion during the entire duration of the trade fair.

Frankfurter Buchmesse 2023 celebrates its 75th edition this year. Slovenia is the guest of honor and presents its literature and culture under the motto “Honeycombs of Words”. The Book Fair Pavilion was also back on the Agora in front of Hall 3.

For the first time, our technology HUB trade fair container on P3 was used, where technology could still be rented during the trade fair or colleagues were available to answer questions.

We received high praise from the organizers for our consistently convincing service. That is why we have rightly been the official service provider of the Frankfurt Book Fair for 25 years.

10 stages set up indoors and outdoors and equipped with technology
400 lectures supervised
Multilingual simultaneous translations for television, radio and livestream
180 exhibition stands equipped with technology
several LED walls installed
over 200 monitors installed
approx. 100 microphone radio links supplied
Over 60 loudspeakers suspended or mounted
successfully served a total of well over 200 orders
On-site support with our own technical HUB
80 competent and friendly employees ensured that everything ran smoothly

Der Beitrag Frankfurt Book Fair 2023 erschien zuerst auf AVMS.

Frankfurt Book Fair 2019

Janosch Auth — Mon, 06 Dec 2021 15:17:56 +0000

Frankfurt Book Fair 2019 with a long tradition and anniversary

AVMS has been supporting organizers and exhibitors with state-of-the-art media technology for stages and exhibition stands for many years.

Long-term partnership thanks to professional communication and the best service at the Frankfurt Book Fair

The 2019 Frankfurt Book Fair is now celebrating 500 years of tradition, making it almost as old as book printing itself.

The book fair had its beginnings in Frankfurt’s old town. Over time, the fair grew, the international interest grew and so did the venue. The Frankfurt Book Fair grew out of the Paulskirche, so that from 1949 it could feel at home on the Frankfurt exhibition grounds. Like the size, the content and structure evolved over time.

It all started with readings.
Marcel Reich-Ranicki, proactive and open to discussion, equalized the one-sided reading atmosphere and thus created space for dialogue. Increasingly, authors and scientists were offered a stage on which they could engage in exchange with readers and interested parties. Since 1993, the Frankfurt Book Fair has been opening up to electronic media in addition to conventional book printing, thus actively promoting digitisation and progress.

Not only poets and thinkers are offered a stage here. Celebrities, artists and politicians also present their works here to the whole world. The B2B function and thus the bringing together of authors and publishers has long since ceased to be the only thing the Frankfurt Book Fair is about. On two days of the fair, the gates will also be opened to the public, so that everyone can participate in the fascination of reading.

In order to live this experience with all senses, the technical background and thus also we as 360° event technology service provider, become indispensable. Because as times have changed, it is not only the book that has evolved as the focal point of the fair, but also the way it is staged.

This mammoth project, which takes place over five days in October, involves six months of preparation and planning, full of calculations, arrangements and fine-tuning. Our planning leads to the implementation by a total of 80 employees who act on site and in the warehouse to ensure absolute smoothness.

That is why we have been the proud official service provider of the Frankfurt Book Fair for 25 years.

30 stages that change every year
over 400 readings
more than 6000 exhibition stands
over 260 book lectures
300 press conferences
Numerous cooking shows and online meetings

Der Beitrag Frankfurt Book Fair 2019 erschien zuerst auf AVMS.