interaktiver Mediaplayer Archive - AVMS

Interactive media player with live analytics

Thomas Fischer — Thu, 05 Feb 2026 12:09:37 +0000

From guesswork to knowledge: The interactive media player with integrated live analysis

It has long been standard practice in online marketing: we measure every click, every conversion and every second of dwell time. But as soon as we leave the digital world and enter a trade fair stand, we are often in the dark. Which video went really well? Which product brochure was actually read and which was only clicked on briefly? Until now, marketing managers have had to rely on the subjective feedback from stand personnel.

With the interactive media player including live analytics from AVMS, we close this data gap. We turn your touchscreen, LED wall or stele into an intelligent analysis tool. Find out in black and white what really interests your visitors – not just weeks later, but live during the event.

Data-driven event marketing: Understand the customer journey at the trade fair stand

The end of the “black box” trade fair presentation Companies often invest five to six-figure sums in trade fair presentations and high-quality content production. But the question of whether the expensive 3D animation video for the new product was really worth it often remains unanswered. Our system fundamentally changes this. The analytics engine integrated in the media player tracks every interaction in the background – anonymized, GDPR-compliant, but extremely meaningful.

What we measure – and what you get out of it:

Dwell time: It is not enough to know that a page has been viewed. The decisive factor is how long the visitor stayed there. Did they watch the video to the end or did they stop after five seconds? Did users engage intensively with the technical data sheets? These metrics show you the true quality of your content and the actual interest in specific products.
Click paths and navigation: How do customers move through your menu? Do they find what they are looking for immediately or do they abandon the search? The analysis of click paths helps you to optimize the structure of your presentation. You can see which subject areas (“hotspots”) are accessed particularly frequently and which areas (“coldspots”) are hardly noticed.
Content performance: Compare different product groups directly with each other. If product A has 500 hits with a high dwell time, but product B only has 50 hits with a high bounce rate, this provides valuable information for your product development and sales strategy.

Live monitoring: Acting instead of reacting The decisive advantage of our solution is the real-time aspect. You or your lead personnel can view the figures during the trade fair via a dashboard.

Scenario: On the first day of the trade fair at 2 p.m., you notice that a certain new product is being called up extremely frequently on the touchscreens.
Reaction: You can brief your stand personnel immediately: “Focus on product X, the interest is huge!” Or you realize that an important menu item has been overlooked and can adjust the start page of the player for the next day.

Reporting for management After the trade fair is before the trade fair. Instead of vague statements such as “There was a lot going on”, you provide the management with hard facts. Our system generates data that you can use for detailed reporting. Prove the ROI of your content creation and use the insights gained (“lessons learned”) to make the content for the next roadshow or congress even more targeted.

Technology that is subordinate The data is collected completely invisibly in the background for the user. There is no noticeable latency and no annoying pop-ups. The experience for the visitor remains fluid and inspiring, while you conduct valuable market research in the background.

Conclusion: Data is the raw material for successful marketing decisions. With the Interactive Media Player with Live Analytics, you can bring the measurability of online marketing into the physical world of live communication. You not only optimize your current appearance, but also get to know your target group better with every interaction. Stop guessing what your customers like – start knowing.

Der Beitrag Interactive media player with live analytics erschien zuerst auf AVMS.

Interactive digital map stand

Thomas Fischer — Wed, 08 Oct 2025 12:33:36 +0000

Interactive digital map stand from AVMS - The sustainable solution for the POI

Paper is a thing of the past – with the interactive media player from AVMS, every display becomes a smart information platform. Visitors simply scan a QR code with their smartphone and get direct access to digital content – without the need for an app. This turns a monitor into an interactive digital map stand that not only provides information, but also inspires with its sustainability.

Digital interaction instead of printed flyers - digital experience instead of full bags of paper.

The interactive media player with QRControl transforms classic information surfaces into a modern, digital experience and acts as an intelligent interface between your brand and the visitor. Instead of printed brochures and flyers, it offers a dynamic platform for your content:

Intuitive menu navigation directly on the smartphone: Control is hygienic and convenient via your own device, while the content is displayed without delay on the large screen.
Download function for PDFs, images, videos and more: Visitors can save relevant information immediately and take it with them without having to carry heavy luggage.
E-mail dispatch of selected content: Enables documents to be forwarded directly to colleagues or your own mailbox for later follow-up.
Digital collector for give-aways and promotional material: Collect digital “goodies” efficiently instead of filling paper bags.

The use on monitors and steles is particularly effective – as a compact information point that immediately catches the eye. Thanks to the browser-based web app, no installation is necessary; access is barrier-free via the scan. Not only do you save massively on paper, printing costs and logistics, but you also offer your visitors a high-quality, sustainable and interactive experience that will be remembered. You also remain flexible: content can be updated digitally at any time without having to dispose of outdated material.

Conclusion: The interactive digital card stand from AVMS is the perfect solution for modern events, trade fairs and showrooms. It combines digital brand communication with sustainability and user-friendliness – without an app, but with maximum impact for your message.

Interactive digital map stand - how it works step by step.

Visitors scan the QR code shown on the display with their smartphone.
Web app automatically opens a browser-based user interface.
Users can navigate through folders, play media and call up information.
The selection is shown on the large display synchronously and without delay.
If desired, content can be saved directly to the smartphone.
Alternatively, content can be sent directly from the smartphone by e-mail.
Optionally, links to the products can be called up.

Der Beitrag Interactive digital map stand erschien zuerst auf AVMS.

Interactive racing game with smartphone controls

Thomas Fischer — Mon, 27 Jan 2025 11:02:37 +0000

Full throttle for your trade fair success: the interactive racing game with smartphone control

At a trade fair, you often only have a few seconds to grab a visitor’s attention. Static images and endless PowerPoint loops are often no longer enough. What you need is a real “stopper” – an action that draws people from the aisle directly to your stand.

With the new interactive racing game from AVMS, you can bring exactly this dynamic to your LED wall or display. The principle is extremely simple, which is precisely why it is so effective: your visitors scan a QR code and use their own smartphone to steer a vehicle along a three-lane highway. The aim: collect parcels, avoid obstacles and beat the high score. The result for you: enthusiastic visitors, a long dwell time and valuable leads.

Gamification Next Level: How to playfully win customers and anchor brand messages

The game principle: simple, captivating, effective The barrier to entry for interactive applications at events is often too high.

Nobody wants to download an app or go through a complicated registration process just to play for a short time. Our racing game therefore relies on the “Zero Friction” strategy: a dynamic QR code on the large screen invites visitors. A quick scan with a cell phone camera is all it takes to open the controller in the smartphone’s browser. No installation is necessary.

The game itself is intuitive: a vehicle drives along a three-lane highway. The player changes lanes by simply swiping or tapping on the smartphone. Other cars have to be avoided and parcels have to be collected. The longer the player lasts and the more packages they collect, the higher their score. This simplicity ensures that everyone – from CEOs to trainees – can join in straight away.

Branding: Your game, your brand A game is good, a branded game is a marketing tool. The AVMS racing game can be visually adapted to your corporate design.

The vehicle: Let the players drive not just any car, but your product, your delivery van or a vehicle in your company colors.
The parcels: What should be collected? Are they parcels that stand for your logistics expertise? Or are they symbols of your services? We adapt the “collectibles” to your message.
The environment: The background and logos on the course can also reflect your brand. In this way, you can playfully anchor your brand in the players’ subconscious while they are having fun.

The crowd magnet effect People attract people. When a visitor stands in front of your LED wall and looks intently at their smartphone and the large screen, others stop to watch. A cluster of spectators quickly forms who want to be “next”. This is the perfect moment for your stand personnel. The inhibition threshold for a conversation drops to zero, as the game acts as an ideal “ice-breaker”. Instead of a clumsy approach, the salesperson can ask: “So, are you going to beat the high score today?”

Lead generation through competition The high score is more than just a number – it is your lead generation tool. To enter the leaderboard, visitors can enter their name or abbreviation (in compliance with GDPR). If you combine this with a competition (“The best of the day wins an iPad”), you can easily obtain the contact details of interested parties who voluntarily and motivatedly contact you.

Technical flexibility No matter whether you use a gigantic 5×3 meter LED wall, a rear projection or a single 85-inch monitor: The game scales to any size. The game is controlled in real time via the local network or the Internet, so that the steering movements are implemented on the large screen without any delay. As the computing power comes from the player and the smartphone only serves as a remote control, it also works without any problems on your customers’ older cell phones.

Conclusion: The interactive racing game from AVMS is far more than just a gimmick. It is a strategic tool for modern event marketing. You combine a high level of attention, long dwell time and positive emotions with your brand. In a noisy exhibition hall, this game offers exactly the fun factor that sets you apart from the competition. Turn your visitors into pilots and your stand into pole position.

Interactive smartphone racing game - How it works step by step.

Der Beitrag Interactive racing game with smartphone controls erschien zuerst auf AVMS.