The use of a touch terminal with content kiosk on a trade fair stand informs visitors

1. interactive customer approach:

• Active participation: Visitors are actively involved in the trade fair presentation by interacting independently with the terminal.
• Personalized experiences: By customizing content, you can cater to visitors’ interests and build a stronger connection.
• Games and quizzes: Gamification elements make interaction with the terminal even more exciting and increase the time spent at the stand.

2. information transfer:

• Product information: Detailed product information can be called up at the touch of a button, including images, videos and 360° views.
• Data sheets: Technical data and other documents are available to visitors at all times.
• Configurators: Interactive configurators enable visitors to put together products according to their individual wishes.

3. data acquisition:

• Lead generation: By entering contact details, you can identify potential customers and use them for further marketing measures.
• Customer feedback: Surveys and evaluation options make it possible to collect valuable feedback on product perception and the trade fair presentation.
• Marketing data: The behaviour of visitors at the terminal can be analyzed in order to optimize future marketing activities.

4. image cultivation:

• Modern appearance: touch terminals convey a modern and innovative image.
• Professional presentation: Products and services can be presented professionally and attractively.
• Memorable experience: An interactive terminal ensures a lasting experience and increases brand awareness.

5. increase in efficiency:

• Relief for staff: By providing information at the terminal, the trade fair staff are relieved and can concentrate on personal discussions.
• Automation of processes: Routine tasks such as issuing information material can be automated.