Large LED column at Bar Convent Berlin impresses visitors and exhibitors

With a height of 5.5 meters and a diameter of 3 meters, the LED column at the Campari stand was not only an architectural statement, but also a prime example of innovative media technology. Composed of over 350 INFiLED X2 curved LED modules with a fine pixel pitch of 2.6 mm, a seamless, cylindrical LED surface was created that was reminiscent of an oversized beverage glass or an elegant bottle.

The content was played via a media player with a pre-programmed playlist that showed moving images of delicious drinks – perfectly coordinated with the Campari brand world. The content was produced by Rocket Scientist, with the creative concept coming from e.w.enture. The combination of brilliant image quality, curved shape and dynamic content made the LED column the undisputed technical highlight of the trade fair.

With 12,505 visitors from 88 countries and 533 exhibitors from 44 countries, the Bar Convent Berlin, which took place from October 10 to 12, 2022, recorded an impressive response. In the midst of this international stage, AVMS made a strong statement for creative media technology and impressive brand staging with the LED column.