Anamorphic Video Archive - AVMS

LED cube with 3D content at EuroShop

Thomas Fischer — Thu, 26 Feb 2026 15:12:34 +0000

The fusion of space and pixels: When LED cuboids reinvent the shelf

The world of visual communication is changing rapidly. If you want to stand out from the crowd at trade fairs such as Eurobike, Ambiente or Light & Building, you need more than just a flat video wall. What is needed are experiences that blur the boundary between physical reality and digital illusion. The company Outform recently provided an impressive example of this trend at EuroShop with an installation consisting of three monumental LED cubes in a “wooden box design”.

Although this specific project does not originate from our company, it has caused quite a stir in the industry – and for good reason. It demonstrates exactly the technological field in which we at AVMS (Audio Video Media Services GmbH) feel at home: The combination of first-class LED hardware, precise custom construction and intelligent content support. In this article, we show how we realize such visions for our customers.

The anatomy of the digital illusion: How does the 3D effect work?

The fascinating thing about the observed installation is the so-called “naked eye 3D” effect. Viewers see three large, free-standing cuboids. The outer shell looks like fine wood, but the inside appears to be a deep, illuminated shelf in which products move dynamically. The contents are exchanged through a virtual rotation – a flowing transition that seemingly defeats the two-dimensionality of screens.

Precision in special construction & hardware For an LED display to look like a solid body, the mechanical substructure is crucial. At AVMS, we use our close partnership with system manufacturers such as beMatrix (LEDskin) for this. To build a closed cuboid, we need LED modules that are installed across corners with minimal gaps. Our team for fixed installations plans these transitions with millimeter precision so that the hardware disappears behind the design.

The content: the magic of anamorphosis The key to the “real” look is the content design. In order for the shelf to appear to have a depth of one meter, the content must be rendered anamorphically. The image is distorted for a specific viewing angle (the “sweet spot”) so that the viewer’s brain interprets a three-dimensional scene. Our content support experts know exactly how light and shadow need to be set digitally so that the virtual wooden box looks real.

Everything from a single source – the AVMS promise A project such as the “digital cosmetics cabinet” often fails at the interfaces between stand builder, technician and agency. At AVMS, we offer integrated planning.

Video: AVMS

Der Beitrag LED cube with 3D content at EuroShop erschien zuerst auf AVMS.

3D LED corner with baked goods at the IBA

Thomas Fischer — Mon, 19 May 2025 14:32:33 +0000

Trusses, lighting, lots of media technology and, as a highlight, a 3D LED corner, at the IBA

We equipped this multimedia stand, which our customer Mattheis designed for the IBA trade fair, with trusses, the complete lighting of extensive media technology and an impressive 3D LED corner with LEDskin 2.5mm, as well as several high-resolution LED walls with LEDskin 1.5mm.

WP Bakery with impressive appearance and LED cinema at the largest trade fair for baking technology IBA

As the leading world trade fair since 1949, iba has been the global meeting place for experts in the baking industry on a unique scale and at the highest professional level. It is the platform for innovations and offers a complete overview of all new products on the market.

Here you will meet the most successful companies, from artisan bakeries to industrial solutions. But restaurateurs, café owners, food retailers, hotel specialists and caterers will also find an almost limitless and varied range of products at iba.

We were able to draw on the full range of media technology for WP Bakery and set up a 3D LED corner with anamorphic content and several high-resolution LED walls with control panels.

Photos and videos: AVMS

Truss construction with motors
LED floodlight for stand lighting
LED corner made of 2.5mm LEDskin with anamorphic 3D content
Sound system
Several LED walls made of 1.5mm LEDskin GOB
Monitors and touch displays from 24" to 98"
Playback via Mediplayer or PC
Passenger guidance system
Lighting control
Set-up and dismantling by competent media technicians
Support during the fair

Der Beitrag 3D LED corner with baked goods at the IBA erschien zuerst auf AVMS.

Video wall corner with 3D anamorphic video content

Thomas Fischer — Thu, 21 Nov 2024 12:51:34 +0000

3D anamorphic video, the "naked eye effect" offers trade fair visitors an immersive experience

Brand stagings, trade fair stands and product presentations become impressive appearances with 3D LED content. As an intelligent combination of spatial representation and virtual presentation, products learn to fly and inspire brands. A complete solution consisting of contemporary LED technology and flexible content templates makes the realization practical and suitable for trade fairs. 3D anamorphic video solutions as all-inclusive packages.

The right solution for every need. Three sizes and content templates for customization.

Small

Compact presentation solution up to 3 meters high.

3D animation as a striking and attention-grabbing corner of the product presentation. A virtual presentation room becomes a media shop window and uses a cube element as an eye-catcher. The rear walls of the presentation room are designed and used to communicate text and graphics.

The 3D effect is particularly effective when the cube leaves the room and flies towards the viewer.
The impression is intensified when real presentation elements set the look and feel of the virtual presentation and serve as a basis for discussion for the team of consultants.

Medium

Compact presentation solution up to 4 meters high.

3D animation as a striking and attention-grabbing corner façade above the real product presentation. A virtual presentation room is flooded with typical elements from the customer’s world. This effect serves as an eye-catcher. The rear walls of the presentation room are designed and can be used to communicate text and graphics.

The 3D effect is particularly effective when the room empties again and suddenly reveals the customer logo or the highlight product.
The virtual glass façade can be designed.

Large

Compact presentation solution up to 6 meters high.

3D product animation as an eye-catching presentation on the upper floor. A virtual presentation room becomes an eye-catcher with a great long-distance effect. The rear walls and ceiling of the presentation room are designed in the look of the stand architecture to reinforce the illusion.

The 3D effect is particularly effective when the exhibit leaves the room and its real function is presented.
The impression is reinforced when the virtual outer façade dissolves at the beginning and the view of the highlight product is revealed. A sequence of different products is ideal.

The right solution for every need.

SMALL – MEDIUM – LARGE

When using 3D LED solutions, the viewing distance is a relevant selection criterion. It has a noticeable impact on effectiveness and perception.
Our solutions take into account different distances that are dictated by the design, orientation and height of the stand construction.
This means that there are no limits to their use on different surfaces, from small row stands to two-storey brand architecture.

Possible customizing of the content:

▪ Back wall with motifs and texts
▪ Floating exhibit with functions, exhibit change
▪ Floor and ceiling design in stand design
▪ Designed virtual facade as a start

SMALL: width: 4m, depth: 2m, height: 2m
LED wall: 12 m² / 2,232 x 768 pixels from LED-skin 2.5 Convex / 2.5 Square
3D animation with floating cube, or a comparable element. Virtual presentation room with walls and ceiling designed in the style of the stand design. Changing display of the virtual back wall possible.
MEDIUM: Width: width: 5m, depth: 2.5m, height: 2.5m
LED wall: 18 m² / 2,808 x 960 pixels from LED-skin 2.5 Convex / 2.5 Square
Logo animation with "hide & seek effect", as physical flow / filling with balls, or comparable elements. Virtual presentation room in the upper glass façade. Design with walls and ceiling in the style of the stand design.
LARGE: width: 6m, depth: 3m, height: 3m
LED wall: 27 m² / 3,384 x 1,152 pixels from LED-skin 2.5 Convex / 2.5 Square
Product animation showing how it works. Designed exterior façade with dissolving effect as the start of the animation. Virtual presentation room on the upper floor with designed walls and ceiling, in the style of the stand design. Motion animation of the exhibit with closing sequence (garage). Possible exhibit change in the sequence.

Der Beitrag Video wall corner with 3D anamorphic video content erschien zuerst auf AVMS.